|
We would like to take this opportunity to thank our customers who participated in the annual Customer Satisfaction Survey this fall. Your time and feedback are appreciated and important for planning in 2006.
Ipsos-Reid, a well-known and respected market research company, conducted our Customer Satisfaction Survey again this year. Based on the 2004 feedback received from customers, we made a number of changes to the survey methodology this year.
Our customers, many of whom are busy with the Gas Year end, wanted a more efficient survey process. As a result, we narrowed the questionnaire to focus on core issues - reducing the average time of the survey from about 20 minutes to 15 minutes. As well, we also offered customers with an additional option to the standard, scheduled telephone survey; customers also had the flexibility to complete an on-line version of the survey. This year, 20 per cent of customers took advantage of the on-line option.
In past years, senior management level customers indicated that they were limited in their ability to provide in-depth feedback within the structured format of the interview. As a result, one-on-one interviews were conducted by Ipsos-Reid’s Energy Practice consultants with a number of our executive customers, allowing for in depth discussion on strategic issues.
We are developing the final report which will assist us in our planning for 2006. Watch future issues of Update in the New Year for our results and the areas of focus for 2006.
For more information on the Customer Satisfaction Survey, please contact Patrick McCausland 403.920.5831 or your Customer Sales Representative.
|